Sure, machine translation and AI can work wonders. They’ve definitely made it possible for (almost) everyone to understand (almost) everything.

But the problem lies in that almost.

On the internet, but not only, translation mistakes are still everywhere, from the obvious ones to the subtler slips that can make the difference between being average and truly standing out.

That’s why now more than ever, in a world where “good enough” is becoming the norm, it’s important to turn to a professional translator, someone who can highlight and convey the quality of your brand, your product, or the service you offer.

After all, we’ve all cringed at terrible translations, haven’t we?

Feel free to get in touch. I might know other professionals who could help you.